Start by defining CRM properly. In-house hiring teams usually need talent pools, sourcing history, nurture campaigns, candidate rediscovery and outreach reporting. Agencies usually need companies, contacts, job orders, submissions, client portals and revenue tracking.
Do the pricing maths on the CRM features, not just the ATS. Ashby is listed at $400/month for Foundations, while Manatal starts at $15/user/month annually. Lever is quote-based officially, and Zoho Recruit can start free, but usage caps and add-ons can change the real cost.
Check whether outreach is included or treated as an upgrade. Ashby includes sourcing and CRM features such as talent pools, database reuse, Chrome extension sourcing and AI-powered sequences, but Advanced Scheduling and AI Notetaker are optional add-ons.
For agencies, favour client CRM depth over a nicer applicant board. Manatal includes recruitment CRM in all plans and supports client pipeline management, contacts import, campaigns, revenue tracking and commercial reporting. The catch is the $15 Professional plan has a 15-job limit per account.
For enterprise nurture, ask what is native and what is an add-on. Lever positions itself as ATS and CRM in one, and every plan includes candidate relationship management, reporting and integrations. Candidate Insights, AI Screening by VONQ and Onboarding are listed as quote-based add-ons.
Treat free CRM as a starting point, not a full operating model. Zoho Recruit’s Free Forever plan includes one active job per recruiter licence, candidate management, email management and interview scheduling. Model extra active jobs, mass mail, API calls, webhooks and hiring manager licences before choosing it.