Check whether the CRM is real, not just a label. You want talent pools, tags or segments, saved searches, campaign sequences, source attribution and conversion reporting. If the tool only stores old applicants, it may still work for a small team, but it will not run serious nurture.
Do the fee maths before you fall for the workflow. Lever, Greenhouse and Teamtailor are strong fits for relationship-led hiring, but pricing is quote-based and can depend on add-ons, implementation and support. Ask for a line-item quote for ATS, CRM, nurture, AI, data migration and renewal terms.
Watch the tier boundaries. Breezy HR is recorded at $157 in our index and is approachable for small teams, but Candidate Nurture Campaigns are listed on its Business plan. Ashby is recorded at $400, but AI Talent Rediscovery is for Plus and Enterprise customers, with 1 credit per returned candidate and a 250-credit cap per search.
Match the tool to hiring volume. Small teams should favour simple talent pools and fast setup from Breezy HR, Manatal or Workable. Scaling teams with a useful candidate history should look harder at Ashby and Lever. Enterprises that need governance, integrations and structured reporting should compare Greenhouse, Lever and Ashby.
Model variable usage costs. Workable starts at $299 and publishes a 15-day trial, which helps buyers test the workflow, but Workable Agent uses AI credits for evaluation, sourcing and chat. SMS, AI, rediscovery and outreach credits can turn a clear base price into a moving monthly cost.
Clean the database before judging rediscovery. AI matching and saved searches are only as useful as the data underneath them. Duplicate profiles, missing rejection reasons and vague tags will make silver medallist campaigns noisy, even in a capable ATS.