Check whether the CRM shares the same candidate record as the ATS. A shared profile reduces duplicate data and missed context, but a weak CRM module can still leave recruiters working from tags and notes rather than usable talent pools.
Do the fee maths before choosing the cheapest plan. Manatal starts at $15/user/month annually and Zoho Recruit has a free plan, but job limits, paid add-ons, sponsored posts and usage caps can change the real cost.
Separate built-in recruitment CRM from a separate sales CRM integration. Zoho Recruit includes recruitment CRM features, while its Zoho CRM integration is for staffing agencies only and deletions do not sync between the two systems.
Look at rediscovery, not just outreach. Ashby is stronger if you want sourcing CRM, sequencing, analytics and candidate rediscovery in one in-house platform, but Foundations starts at $400/month and extra usage can add cost.
Match the CRM model to your hiring work. Agencies often need client, contact and placement records; in-house teams usually need talent pools, nurture campaigns, source reporting and clean handoff into active jobs.
Test the trial with real workflows. Import past candidates, build a talent pool, send an outreach sequence and move someone into a live job. If that feels fiddly in week one, it will be a slog at hiring volume.