Match the ATS to active jobs, not headcount alone. Breezy HR’s free Bootstrap plan suits one active role, while GoHire’s Starter and Growth plans map to 3 and 10 active jobs. The catch is that high-volume hiring quickly pushes you into paid tiers or quote-led plans.
Separate subscription cost from advertising spend. Job-board distribution does not mean sponsored postings are included, and billing for boards such as Indeed, CV Library or LinkedIn can sit outside the ATS. Do the fee maths before you compare headline prices.
Check UK/GDPR workflow support before the demo gets glossy. GoHire states UK GDPR and EU GDPR commitment, Breezy lists EU data centres for EU/UK customers, Workable applies GDPR automation to UK jobs, and Teamtailor documents deletion rules. Those features help, but they do not make your company automatically compliant.
Watch the AI and SMS add-ons. GoHire’s Plus+ add-on includes Match AI and SMS credits, Breezy uses Breezy Intelligence and SMS credits, and Workable starts paid accounts with Agent credits. Useful automation can become a separate monthly cost.
Shortlist by bottleneck. If price transparency and UK-friendly billing matter most, GoHire is the cleaner fit. If you want ATSLab’s strongest overall small-business pick, start with Breezy HR. If sourcing is the problem, look at Workable; if careers-site quality matters, look at Teamtailor.
Plan implementation effort, not just licence cost. Teamtailor’s public UK G-Cloud documents describe an average 6–8 weeks from kick-off to ATS launch. Lighter tools can move faster, but only if your jobs, stages, templates and privacy notices are ready.